Summary
- Description: New leads/contacts not previously in Salesforce
- Report: Campaigns with Leads and Converted Lead Information (s)
- Group by: Company/Account
- Filters:
- All campaigns
Includes campaigns matching (Parent campaign) or (child campaign 1) or (child campaign 2) etc. - Email does not include (company domain)
- All campaigns
The Net New Leads report has fundamentaly changed our approach to lead generation. So simple, yet so powerful.
OBJECTIVE
The Net New Prospect report shows us new leads not previously in Salesforce. These leads might be associated with an existing account, but they are still new to your CRM.
SCENARIO
You have an existing Account called ABC Inc. Three of their employees are contacts in Salesforce. James who works for ABC attends one of your webinars and gets added to Salesforce. Because James is not an existing Contact, he will be part of the Net New Lead report.
WHO USES IT
- Product Marketer: How successfull was my campaign in reaching new prospects we have not comunicated to?
- Sales: Who are the prospects I can target for upsell or cross sell?
- Customer Success: Who are the unknown customer contacts who are engaging with us?
Looking for more?
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