Play #1: Prospect Engagement

Gain insights into the effectiveness of your sales and marketing efforts by analyzing the level of engagement and interactions with potential customers or clients. This information can then be used to identify areas for improvement and make data-driven decisions to optimize lead generation, lead nurturing, and ultimately increase conversions and revenue.

A B2B company specializes in providing enterprise software solutions to large organizations. The company's sales team is responsible for reaching out to potential clients and nurturing leads. However, the sales team has been struggling to close deals and achieve their sales targets. The marketing team decides to implement a Prospect Engagement report to gain insights into the effectiveness of their sales and marketing efforts.

The report is used to track and analyze the level of engagement and interactions of potential clients with the company's website, emails, and social media platforms. The data collected in the report shows that while the company is generating a large number of leads, a significant number of them are not progressing further down the sales funnel.

• Marketing Teams: Track engagement with campaigns

• Sales Teams: Tracking and analyzing the level of engagement and interactions with potential customers or clients

• CMO & Head of Sales: Evaluate the performance of the sales and marketing teams