Welcome to the
PixelProjects Blog

As a marketing professional in a B2B industry, I've come to understand that our marketing operations are like a well-orchestrated symphony. Every team member plays a crucial role, and any vacancy, no matter how small, can disrupt the entire melody.

As a Marketing Operations Manager and certified Salesforce Administrator, my journey began with a clear vision to revolutionize the marketing function within our organization. My goal was to align marketing activities with the overall business goals and objectives, optimize processes for efficiency, and implement marketing campaigns that drive results.

Data is the fuel that drives today's marketing machine. In a B2B setting, data and analytics can provide valuable insights into customer behavior, marketing performance, and campaign effectiveness. In this article, we will explore the importance of data in B2B marketing operations, and provide tips and best practices for leveraging data to achieve better results.

As a business, your ultimate goal is to attract and retain customers. In today's digital age, it's more important than ever to have a strong online presence. This is where content marketing comes in. By creating and distributing valuable content, you can attract, engage, and build relationships with your target audience.

Lead nurturing can be a valuable asset not only for your sales and marketing teams, but also for your customer service department. In this article, we will explore 10 different campaigns that can be utilized throughout the entire buying process, from initial recognition to building a loyal customer base that may become a repeat customer.

One of the biggest unseen problems that photographers run into after buying a digital camera is how to manage the sudden increase of the volume of pictures they have. The problem usually comes to a head when we receive an image request and then have to sort through hundreds, but usually thousands of images to find the one we know meets the requirements. The answer lies in developing a proper catalog and key wording workflow. In many cases this is easier said than done, but fear not. Help is at hand in the form of iView MediaPro.

B2B (business-to-business) marketing reports can be a valuable tool for understanding the effectiveness of marketing efforts and identifying opportunities for improvement. 

Occasionally a user might run into a situation where they are not able to see a field in a report. This might happen when creating custom report types or reporting on fields from a newly installed package. Fear not, this is how I fixed it in my instance.

The Campaign Member object is what allows us to report on both Leads and Contacts in the same report. But out the box it's quite limited. Let's see how we can power up Campaign Members in order to expand our reporting.

I’d like to Demo a great little Sales enablement tool that will make your Salesforce workflow easier and more efficient.

It is the new updated Salesforce plugin for Outlook and it’s an easy way to view prospect details and activity data right from within Outlook. You can also update a Contact’s Salesforce record without leaving your inbox.