Play #4: Multi-touch campaign reporting

The report allows the marketer to track and analyze the performance of each individual touchpoint, such as email, social media, and advertising, in order to identify the most effective channels and strategies for reaching and converting their target audience. This information can then be used to optimize future campaigns for maximum ROI and ultimately drive more leads and sales for the business.

Industrial Drone Solutions specializes in providing advanced drone technology to industrial companies. The company wants to increase its sales by promoting its products and services through different marketing channels. The company decides to launch a multi-touch campaign that includes email marketing, social media advertising, and trade show events. The campaign is launched, and after a few weeks, the company wants to track the effectiveness of the different touchpoints. To do this, they use a Multi-touch campaign report that allows them to analyze the performance of each touchpoint separately and as a whole.

The report shows that the email marketing campaign had a higher open rate and click-through rate compared to the social media advertising. However, the trade show events generated more qualified leads for the company. Based on these insights, the company decides to increase its investment in email marketing and trade show events, and reduce its investment in social media advertising for the next campaign. The company also identifies that the messaging and targeting for the email campaign can be improved and the trade show events can be more focused on the target audience.

By using the Multi-touch campaign report, Industrial Drone Solutions was able to gain a deeper understanding of the effectiveness of its marketing efforts and make data-driven decisions to optimize its future campaigns, resulting in increased sales and growth for the business.

• Marketing team: The report allows them to track the performance of their efforts and make data-driven decisions to optimize future campaigns.

• The Sales team: It provides them with valuable insights into the effectiveness of different marketing channels and strategies, which can inform their sales approach and help them close more deals.

• CMO/VP Marketing: It provides them with a clear picture of the return on investment (ROI) of their marketing efforts, which can inform budgeting and resource allocation decisions.