Marketing Automation Implementation Plan

Having a well defined implementation plan will ensure your new marketing automation system, produces the results you want in the shortest possible time.

Let's start by defining the key outcomes. It's important to have agreement on these topics from your stakeholders before the building process starts. 

 

Lead Scoring

What are the criteria with which you will grade and score your leads to ensure consistent quality? 

 

Lead Management

Develop and document your lead management rules based on your business' current lead management workflow. 

 

Nurture Campaigns

Define your primary nurture campaign to allow you to start nurturing existing leads right away.

 

Landing pages

Consider whether to create custom landing pages to convert visitors into Prospects or to integrate your Marketing Automation system into your existing website.

 

Forms

Forms are the starting point for lead capture. You'll need to list and develop the required forms to capture leads and enhance existing lead profiles