Case Study

In 2019 I updated MiX Telematics Australia’s entire digital marketing strategy including new website, improved Paid Search campaigns and content marketing framework. 

Overview

Case studies should speak to your target client. Choose a project that aligns with your ideal client and that showcases how your product or services were effective in solving the client's problem and reaching their goal. Give a quick summary of the story you're about to tell, including a brief overview of the problem and how you solved it. Keep this section to 3-5 sentences.

About MiX Telematics Australasia

Industry: Software-as-a-Service (SaaS)
Location: Perth, Western Australia
Size: 37 staff (1000+ globally)

MiX Telematics is a leading global provider of fleet and mobile asset management solutions. The company’s products and services provide enterprise fleets, small fleets and consumers with end-to-end solutions designed to maximise operational safety, efficiency, compliance and security.

"Catchy quote from the client highlighting how valuable your service was to them."
Vice President, Sales Happy Customer

+244%

Increase in Qualified leads

+244%

Increase in Business Enquiries

+241%

Increase in Paid Search Conversions

+244%

Increase in Organic Search Traffic

The Strategy

The story you want to tell should showcase how your product or services either: provided a noteworthy solution to a particular problem, involved a well-known client, and/ or achieved outstanding results. In this section, describe the problem the client came to you with in detail. This is where you should discuss the end goal or purpose of the project. What metrics determined if the solution was a success? Were there any secondary objectives and how were those measured? What were the risks?

Tip: Use a SWOT Analysis for your client to help assess the client's main challenge and the company's strengths and weaknesses.  

SEO

The ultimate goal here was to improve the organic traffic and subsequently conversions across the site. To achieve this goal we had three key tasks:

  • Redesign the website using the latest technology. This would enhance user experience and improve foundational SEO.
  • Do in-depth keyword research to establish the search behaviour of the ideal visitor.
  • Produce/update content in-line with keyword research to improve organic traffic.

+244%

Increase in Business Enquiries

+241%

Increase in Paid Search Conversions

+244%

Increase in Organic Search Traffic

Paid Search

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Content Marketing

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48 Landing pages
24 Ad groups
102 PPC ads

Results

+244% Increase In Business Enquiries

In the first three months after roll-out, website enquiries increased by 244% compared to the same period before go-live.

241% Increase in Paid Search Leads

Playbooks

Resources

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