Profile
I am all about outcomes that drive a business forward. As a B2B Marketing Operations Professional with 14 years’ experience, I can quickly assess where the marketing bottlenecks are and address them. I've run and enabled an almost endless number of demand generation campaigns and implemented numerous marketing technologies to drive lead generation and conversion. But ultimately, I'm a problem solver.
My specialization lies in formulating and executing robust marketing operations and enablement strategies. I streamline processes and effectively nurture leads into valuable, long-term customers. I am forward-thinking professional and dedicated to continuous improvement in marketing operations.
As a team leader, I have a track record of fostering talent and creating a collaborative environment that drives success. With a deep commitment to staying at the forefront of industry trends and innovations, I am ready to bring my skills and experience to contribute to the growth and success of your organization.
Recent Experience
Lifecycle Marketing Manager
As Lifecycle Marketing Manager I am the custodian of the customer lifecycle. Ensuring effective journey design, marketing automation, and process optimization. I leverage technology to enhance marketing productivity, performance, and prospect engagement throughout the customer lifecycle.
Marketing Operations Manager
I was responsible for driving the technical and business approach to marketing campaign development, execution, and performance.
This includes administration and ownership of all marketing systems, including Pardot and Salesforce, and the improvement of processes required to run an effective and efficient marketing organisation.
In addition to my primary role as Marketing Operations Manager, I was also a Salesforce Administrator. I actively contributed to the development and refinement of processes using Salesforce while providing comprehensive training to end-users on the platform.
My expertise in Salesforce has earned me the responsibility of serving as the subject matter expert (SME) within the organization.
Digital Marketing Manager
As Digital Marketing Manager I was responsible for developing and managing a comprehensive global digital strategy for this NYSE listed SaaS company with a strong focus on lead generation.
This included all the digital marketing activities for the company's five regional service organisations, all corporate websites, Pardot marketing automation system, Salesforce CRM integration, video production and paid search campaigns across all online channels.
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Recent Articles
Certifications
Salesforce Certified Administrator
The Salesforce Administrator credential is designed for those who have experience with Salesforce and continuously look for ways to assist their companies in getting even more from additional features and capabilities.
Marketing Cloud Account Engagement Specialist
Product Marketing Certified - Core
PMA certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
Diploma in Digital Strategy & Planning
Internationally recognized digital marketing certification. The global standard for digital marketing certification.
VivaLDI
VivaLDI – The Project Management Master Class in Leading Digital Initiatives – is uniquely crafted for managers of complex digital projects, and is led by someone with extraordinary experience in the field. If you want a digital project to be completed perfectly, and to come in on time, and on budget, you have to manage it using professional Project Management disciplines.
Playbooks
