One of the great things about shooting freelance editorial projects, is that you never know what you're going to get when you arrive on location. It's very much use what you have and make the best of it. This means that you have to be prepared....for anything.
The web is going mobile, whether we like it or not. This poses some serious design questions for designers. Moving from a computer/laptop screen to a much the smaller screens of a mobile device can be challenging, to say the least. Sticking to a few simple guidelines will make the transition much easier.
Photographing a moving subject can be challenging. Photographing a moving subject from a violently moving platform can be almost impossible. During the Around Alone restart in Cape Town, I got tossed onto a small press boat with about 6 other photographers. What fun we had.
One of the biggest unseen problems that photographers run into after buying a digital camera is how to manage the sudden increase of the volume of pictures they have. The problem usually comes to a head when we receive an image request and then have to sort through hundreds, but usually thousands of images to find the one we know meets the requirements. The answer lies in developing a proper catalog and key wording workflow. In many cases this is easier said than done, but fear not. Help is at hand in the form of iView MediaPro.
Newsletters are excellent marketing tools for your site. But sending it out without a strategy will not get you anywhere. Here are some tips when planning e-mail marketing campaign: